February content ideas and UK Awareness days

February is a month jam packed with content ideas for marketing campaigns. Therefore, it’s time to get planning.

By the start of the month, most people have ditched their over-ambitious New Year’s resolutions. We’ve fallen off the wagon of the latest crash diet. The first few glimpses of a new season are springing up.

There is, of course, the obvious BIG day of love too. Valentine’s Day is particularly important for retail, experience and lifestyle brands, hospitality and travel industries.

Consequently, whether you love or hate Valentine’s Day, it is definitely one to add to your content plan. Irrespective of your own opinion, 14th February is a marketing opportunity not to be missed.

You may want to plan an offer, launch a relevant product or range, or run a competition to boost reach. Or if those don’t feel quite right, there are always new social media trends to post about. However your brand wants to take advantage of the global day, now is the time to start planning your Valentine’s marketing campaign.

The good news is that there are lots of other dates to plan February content for too. Therefore, you might be able to craft marketing campaigns that are more closely aligned to your business goals.

Month-long dates for February content ideas

1st – 27th February 2022 – Raynaud’s Awareness Month

This is a month-long awareness campaign to create a better world for people with Scleroderma and Raynaud’s.
https://www.awarenessdays.com/awareness-days-calendar/lgbt-history-month-2022

1st – 27th February 2022 – LGBT History Month

LGBT History Month takes place for the whole of February each year. It observes lesbian, gay, bisexual and transgender history. The month also acknowledges the history of the gay rights and related civil rights movements.
https://lgbtplushistorymonth.co.uk

And of course, there are the February half-term school holidays. These will vary depending on the region or school calendar, so check locally.

Awareness days for February content ideas

27th Jan – 4th Feb – National Storytelling Week 2022

These events are held to celebrate the magic of sharing stories. The week will see events popping up in local storytelling clubs, theatres, museums, schools, hospitals, spoken word venues, and care homes.
https://www.sfs.org.uk/national-storytelling-week

1st – Chinese New Year – Year of the Tiger

This year it is the Year of the Tiger. To mark the Chinese New Year, also called the Lunar New Year or Spring Festival, celebrations will typically last 16 days.
https://chinesenewyear.net

2nd – World Wetlands Day

World Wetlands Day is celebrated each year on 2 February to raise awareness about wetlands.
https://www.worldwetlandsday.org/en/about

3rd – Time To Talk Day

Time To Talk Day brings the nation together to get talking and break the silence around mental health problems. The day is about creating supportive communities by having conversations with family, friends, or colleagues about mental health.
https://www.mind.org.uk/get-involved/time-to-talk-day-2022

4th – Wear Red Day

In support of the Children’s Heart Surgery Fund, wear red to help raise vital awareness of congenital heart disease and raise much-needed funds.
https://www.chsf.org.uk/wear-red-day

4th – Welsh Language Music Day

This day celebrates all forms of Welsh Language music. Whether you’re into indie, rock, punk, funk, folk, electronica, hip hop or anything else, there’s incredible music being made in the Welsh language for you to discover.
https://gov.wales/welsh-language-music-day

4th – NSPCC Number Day 2022

This day encourages people to Dress up for Digits for a fun-filled day of maths activities and games. Money raised supports services such as Childline.
https://www.nspcc.org.uk/support-us/events-fundraising/social-special-events/number-day

5th – World Nutella Day

Started by a fan, World Nutella Day is a whole day to indulge in everyone’s favourite gooey yummy chocolate spread. Nutella encourages fans to share pictures, ideas, inspirations and recipes on social media, so get spreading.
https://www.nutelladay.com

World Nutella Day

6th – British Yorkshire Pudding Day

A whole day to celebrate the nation’s favourite Sunday roast ingredient!

7th – Charles Dickens Birthday

Anniversary of the birth of Charles Dickens, thought of as one of the most influential writers of the 19th Century.

7th – National Sickie Day

According to statistics, this is the day that people are most likely to phone in sick!

7th – 12th – Tinnitus Week in 2022

Raising awareness of Tinitis.
https://www.tinnitus.org.uk/Pages/Category/tinnitus-week-2022

7th – 12th – Student Volunteering Week 2022

A time to promote student volunteering and share your ideas, best practice and challenges with the rest of the sector.
https://www.studentvolunteeringnetwork.com/studentvolunteeringweek

7th – 13th – Children’s Mental Health Week

Children’s Mental Health Week encourages children to consider how they have grown and how they can help others to grow.
https://www.childrensmentalhealthweek.org.uk

7th – 13th – School’s Football Week

An initiative designed as an opportunity for schools, teams and clubs from across the country to embrace schools’ football and the wellbeing benefits it provides to pupils and players. It celebrates the importance of schools’ football, competitive or otherwise, to pupils across England and provides teachers and coaches with tools and motivation to further discuss the benefits of schools’ football within their educational environment.
https://schoolsfootball.org/schools-football-week-2022

7th – 13th National Apprenticeship Week

National Apprenticeship Week aims to highlight the exceptional work being done by employers and apprentices across the country.
https://www.gov.uk/government/news/national-apprenticeship-week-2022-date-announced

7th – 13th – Sexual Abuse and Sexual Violence Awareness Week 2022

This an annual week in the UK to bring promote awareness of sexual abuse and sexual violence.
https://sexualabuseandsexualviolenceawarenessweek.org

8th – Safer Internet Day

Safer Internet Day (SID) is celebrated globally in February in over 140 countries each year and in the UK it aims to inspire conversations about using technology responsibly, respectfully, critically and creatively.
https://swgfl.org.uk/events/safer-internet-day

9th – National Pizza Day

A whole day to celebrate all things doughy and delicious. Therefore, this is your drill to treat your team to pizza for lunch (and to share it on the socials).

11th – International Day of Women & Girls in Science

The Day focuses on the link between science and gender equality.
https://sdg.iisd.org/events/international-day-of-women-and-girls-in-science-2022

14th – Valentine’s Day

This day needs no explanation! In case you’ve just arrived on the planet, however, here’s what Wikipedia says about Valentine’s Day.

valentines day marketing

15th – Chinese Lantern Festival

This date marks the first full moon of the new lunar year and therefore the end of the Chinese New Year.
https://www.chinahighlights.com/festivals/lantern-festival.htm

17th – Random Act of Kindness Day

A day focused on one thing; being kind.
https://www.randomactsofkindness.org

21st – 27th – Eating Disorders Awareness Week

National Eating Disorders Awareness Week (NEDA Week) educates the public about the realities of eating disorders. It is also designed to provide hope, support, and visibility to individuals and families affected by eating disorders.
https://www.nationaleatingdisorders.org/get-involved/nedaweek

28th Feb – 6th March Fairtrade Fortnight

A day for individuals, companies and groups across the UK to share stories which encourage fair trade. These stories feature people who grow food and drinks, mine gold and grow cotton who are often exploited and underpaid.
https://www.fairtrade.org.uk/get-involved/current-campaigns/fairtrade-fortnight