Want to know more about me?

I am the freelance digital marketing and content Mum.

I live and breathe marketing and digital content. Whether I am beavering away on a campaign plan in office, or creating a video montage for my kids, I am always thinking creatively.

Back in the day, I started out as a young graduate with little or no clue. Jump forward a few years and I was managing all digital and CRM activity for a multi-million pound health and beauty ecommerce platform.

At that point in my career (still unmarried and child-free), I decided to pursue my own route, working self-employed as a digital marketing consultant since 2013.

Quite honestly, I’ve not looked back.

In 2014, I became a Mum, so working for myself was ideal. In between wiping my small person’s bottom and keeping her entertained, I was writing emails or planning social media for clients.

In 2017, having moved to the Midlands from London, and whilst expecting my second mini-person, decided to concentrate on my passion; planning and content marketing.

Since then, I have worked with a number of clients, creating, writing and editing content for both on and offline marketing (basically whatever is required).

My clients have included The Media Snug, Lilly+Sid, Turtledove London, Dry Like Me, Smart Insights, Doddl Cutlery, Hackett London, NutriCentre, Rocco Forte Hotels, Bibetta to name just few.

As a parenting blogger myself, and through interacting with a whole new industry of businesses, I rather accidentally seemed to pick up more and more clients in the baby and child industry though.

So that’s where I realised that I can add value.

I have a unique insight into the mind of a Mum,  and can stand in the shoes of the consumer. I know what parents need and look for online, and how to answer their questions. My copy doesn’t sound forced, isn’t littered with exclamation marks or SHOUTY capitals, and isn’t patronising. It’s natural, influential and can hit the mark of what a parent is searching for without coming across as a sales pitch.

So if you are in the baby, toddler, child or parenting industry, and need copy to reach your consumers, I am your gal.

The services I offer include but are not limited to content strategy, campaign planning, website copy, blog articles, social media content, product descriptions, press releases, email marketing, and advertising material (brochures and flyers etc).

You can read about my career on LinkedIn.


In my personal life, I am a busy Mum of two cramming in as much memory-making time as possible, whilst also trying to stay sane.

You can follow my blog over at Warwickshire Kids and also write for Huffington Post.

I tend to write about parenting and lifestyle topics, including product reviews, on both an organic and sponsored basis.

If you think we could work together, please do get in touch. I’d love to hear from you.