It’s only 1 week until Easter weekend, but it’s not too late for some last-minute Easter marketing ideas.
Easter is a great opportunity to run some fun and timely themed marketing content.
It’s an ideal time to launch an offer, promote the discount, or show off a range suitable for the new season.
Easter is especially perfect for baby and child or lifestyle brands especially, because of the school holidays. Typically families are together and thinking of things to do with the kids. So it offers lots of creative opportunities to have fun, show hope, and engage with your audience.
With the arrival of spring, the new season means there is a renewed freshness for ideas. Furthermore, customers are starting to think about their plans for spring and summer. Since Covid-19 hit, more people are shopping locally and looking to support more local businesses too.
Don’t worry though, there are lots of ways to think up engaging content ideas.
Easter marketing ideas
There are loads of ways that you can market your product or launch an Easter-themed campaign without it feeling like you’re just promoting another sales offer.
This blog will give you some ideas for last-minute marketing campaigns, to make the most of the upcoming sales period.
Offer a discount or deal
This could be product-specific such as selling through an older range or introducing a new product. If it’s more of a deal, you could run a BOGOF offer, discounted product bundles, or a straight free ship or percentage off discount.
Theme your creative
If you don’t have an offer, but have a relevant message to suit Easter, update your campaign creative.
Think about new website banners, email headers, social media covers, and even product imagery. There are loads of royalty-free stock images available for you to use if you don’t have new photography. Just make sure you check the license before you use it.
For local businesses, it may be too late for an Easter offer, but if you have leftover stock to shift, it’s worth running a promotion for Easter weekend only. If you have the capacity, consider Easter-themed offerings such as afternoon tea, discounts on takeaways, or simply promote stock that must go, like Easter eggs or floral bouquets.
Run a competition or giveaway
Competitions and giveaways are brilliant for increasing engagement and brand awareness, which is really important given the way the new algorithm on Facebook is working.
Facebook is prioritising content that has been shared by friends over that of brands. By increasing engagement amongst followers, your content is likely to be shown higher on the newsfeed than your competitors.
Why not run a simple giveaway, but be careful not to violate Facebook’s promotion guidelines.
In short, promotions may be administered on Pages, groups, events or within apps on Facebook. Personal timelines and friend connections must not be used to administer promotions, however. This means that competitions are not allowed to ask entrants to:
- Share on your timeline to enter
- Share on your friend’s timeline to get additional entries
- Tag your friends in this post to enter
When running a social media contest, it is better to ask a question and ask entrants to comment to enter. For example, ‘tell us which colour is your favourite’ or ‘who would you share yours with?’.
Or use Rafflecopter to set up multiple contest entry options.
An email marketing offer
Reward your database for their loyalty by offering an email-only exclusive. For example a free shipping offer, free gift, or percentage discount.
Tie in a free shipping offer for the Easter period, offering free P&P for sales made over the Easter weekend. This could be free standard delivery, or if you have the capacity and it is within profit margins, offer free next-day delivery.
Be sure not to over-promise though, so always make it obvious what options are included.
Use a campaign hashtag
Use relevant hashtags to promote your offer, products, business or service. Join in and engage with posts that use the same hashtags and always tag your own messages.
Join a Twitter hour
Each week, there are very active Twitter chats going on that may be relevant to your business.
Find a Twitter hour that best suits your business, but also your Easter offer. This might be related to your local area, an interest, or more specific to your audience. For example, my local Twitter hours are #CovHour, #LeamHour, #WarwickHour, but I also join in with wider chats linked to women in business, female entrepreneurs, etc.
Run some social ads
Set up a social advertising campaign on your preferred platform, by running a targeted Easter-themed advert.
Always use the targeting options to create your ideal customer audience, and drive people through to a specific offer. Make sure that the landing page has a data capture form to follow up warm leads. Also, put in place a welcome program using your email platform, and perhaps offer a welcome discount too.
Join forces with local businesses
It might be too late to start up new collaborations, but there’s no reason why you can’t pull on your friends and family within the local area to help share your message.
Ask fellow entrepreneurs to share your Easter offers, and in return, offer to help them whenever they need some extra reach.
Offer a gift card
If you can’t offer your usual business activities because of Covid-19 or timings, promote a gift card or experience that you can fulfill in the future. For example, a special offer for use later in the year or that a customer can gift to a loved one.
Ask for user-generated content
As with all social media platforms, the more engagement that you can drive, the better the ROI.
Ask customers to share their images or videos of them using your product or service, tagging you, and share as widely as you can. For example, show off where they are taking or using your product over Easter weekend. This works best for businesses with a product, but there’s no reason why it couldn’t be a review thanks to a service that you offer.
Offer a freebie
The best way to get someone’s buy-in is to offer something for free. Think about offering an incentive in return for their data. You could provide a free download, free gift, or a VIP status when they sign up to receive emails.
Always make sure that your GDPR rules are in place to secure their personal information, and that you follow up with a welcome email funnel to build on the relationship.
Random acts of kindness campaign
Perhaps you have a product or service that you can afford to donate. Carry out some random acts of kindness, and share them far and wide through social media. For example, you could ask followers to nominate a person or body to receive a free product or voucher.
A campaign like this will encourage people to share your creative, but also build engagement, authenticity, and loyalty with both existing and new customers.
Reels and TikToks
Show off your products or business using Instagram Reels or TikTok’s short looping videos. This is a quick and easy way to produce fun and engaging content that will grow the engagement and reach of your profiles. Theme it for Easter and check out any current trends that you can jump on.
Write relevant blog content around an Easter subject. For example, if you are an outdoor product, take advantage of events such as family barbecues, gardening, or taking picnics whilst on walks.
Make sure your theme is actually relevant to both Easter and your product so that you can subtly add links and boost SEO.
There are loads of ways to come up with creative marketing ideas for Easter, so get your thinking caps on!