Easy content ideas for every business (that you probably already have)
It won’t surprise you to hear that in marketing, content is king.
In other words, relevant and creative content that directly answers the question your customer is looking for online could be the thing that sets you apart from your nearest competitor.
It’s pretty common however that although we might already know this, we’re not all doing it.
Why is content so important?
Think about it, if someone looks for content ideas, they will hopefully end up here, reading this. Therefore, if the article didn’t exist, that link might not have either.
Search engines are constantly seeking out new content to index.
Consequently, by adding creative content to your site regularly, you’re giving the search engine a reason to find it. The more content that is indexed from your site, the better quality it may appear to be. This therefore, can help it to improve your domain authority, and subsequently, position in the SERPs (search engine results pages).
Content is not just about search though. It is the key to achieving engagement across your social media networks.
Sharing a mix of your own creative content with a good dollop of curated ideas from related accounts, will help your audience to get to know your brand and what you’re all about.
Similarly, don’t be tempted to just keep pushing out your promotions and product info. Add in an element of ‘softer’ content that is informative, interesting, and reflects the values of your business.
To get you stated, look at what you follow. Think about what makes you like or share content, and try to get inside the head of your customer. What do they like, what might they be interested in, and how can you motivate them to engage with your posts?
Creating new content
Planning and creating content marketing, does of course take time and effort.
The best way to tackle it is to assign it make a plan.
As part of your marketing plan, sketch out topics where content can support your overall campaigns. For example, if you have a new product launch coming up, write some pieces that can offer greater detail about the item. Could you produce an exclusive behind-the-scenes first look? Can you focus on a particular material and why it makes your collection so different? Or even, are you able to interview the designer about the process and how the end product came to fruition?
Start by making a list with the help of some colleagues, and also an eye to what your competitors are sharing.
Repurposing old content
Of course, you’ve probably already got loads of content that you could reuse as part of your content marketing strategy.
Perhaps you already have images from a printed brochure that you could share across social media. Maybe your product specs are readily available, but you’re just not making the most of them. You might even have videos or interviews sat collecting dust. As a result, this content could be given a little refresh and broken down into a series of smaller articles.
It’s worth reviewing your assets to see what’s already there, and of course, what has grabbed the most attention in the past. Remember to look at engagement figures on existing content and use that as a guide of which direction to go down for future themes.
Content marketing ideas for your business
Here is a list of creative content ideas to help you plan your marketing, with examples of how you might relate it to you business:
- Product reviews or testimonials – share genuine customer reviews.
- Videos – products, events, adverts, interviews etc.
- User generated content – reshare customer images of them using and enjoying your products.
- Lives – most social platforms allow live videos now, so perhaps run a Q&A or run a demo?
- Case studies – show how your product or service has made a difference to a customer or client.
- Guest posts – ask a related expert to provide some content that you can share as a partner.
- Polls – ask the audience for their opinion on something e.g. colours, designs, or product names.
- Podcasts – can you offer something interesting to your audience as a regular podcast?
- Ebook – offer authority on a subject as a download.
- Blogs – write articles hosted on your blog that you can share via all platforms.
- GIFs and memes – inject a bit of relevant humour into your content plan.
- Company news – share press releases, stories, or new launches etc.
- How-to guides – create some quick and easy videos on a matter that your customers often encounter when using your product.
- Top 10s – create a list of top 10 ideas and links, relevant to your audience.
- Special offers – share your key campaigns and offers (just don’t overdo it).
- Interviews – ask someone key to your industry or business for a quick chat and share it to your audience.
- Product launches – share exclusives when launching new products.
- Infographics – create or reshare visuals to demonstrate a story or trend
- Newsletters – share your recent emails with a sign up link to gain new subscribers.
- Competitions – offer your community the chance to win something.
- Research – share your own research, or studies related to your industry of interest to the audience.
- Questions – ask your audience for their questions and answer one each week.
- Events – offer online or offline events exclusively as a perk of being a follower.
- Guidance – share news and other public service guidance on relevant issues.
- Checklists – create checklists to help customers to solve problems or diagnose issues etc.
- Did you knows – highlight lesser-known facts.
- Good news stories – spread a bit of joy with good news stories that your audience would love.
- Collaborate – write an article in partnership with a related brand.
- Events – document any in-person or virtual events, with highlights.
- PDFs – share user guides as PDF documents to download.
- Downloads – create useful documents that your audience can use to make their lives easier.
- Quizzes – just for fun, test your followers on a subject.
- Bios – share info about employees to help your community to get to know the people behind the brand.
- Dispel myths – put your customers straight on a common misconception.
- Quotes – spread some wisdom related to your business.
- Stories – use Facebook and Instagram to create news with a ‘shelf-life’.
- Hacks – share useful tricks and tips.
- Giveaway – offer a limited number of something for free.
- Story – how did your business start, what’s your story?
- Opinion – write your own opinion pieces for thought leadership in the industry.
- Lists – Create a list of benefits that can be read quickly and easily.
- Social media trends – piggyback on popular social media trends that are doing the rounds.
- Slideshare – look at your analytics data to find your most popular post, and turn that into a PowerPoint presentation to share on Slideshare.
- Advice and tips – offer advice of do’s and don’ts on a subject – particularly when you have an authority voice.
- Product focus – highlight an interesting fact about a product or material, and explain it a little further.
If you want to get in touch about how I can help you with your content marketing, email me.